We understand the challenge Black women and men face when searching for group fitness classes that truly resonate. Existing platforms rarely offer culturally relevant experiences, making it difficult to find spaces where the music, atmosphere, and instructors connect on a deeper level.
Our mission is to bridge this gap by curating and celebrating fitness environments that prioritize community, culture, and joy.
Vision
Mission
About this project
We understand the challenge Black women and men face when searching for group fitness classes that truly resonate. Existing platforms rarely offer culturally relevant experiences, making it difficult to find spaces where the music, atmosphere, and instructors connect on a deeper level.
Our mission is to bridge this gap by curating and celebrating fitness environments that prioritize community, culture, and joy.
Problem
For Black women/men who are interested in group fitness classes, searching and locating culturally relevant experiences that create a fun and exciting atmosphere is a challenge on existing platforms.
For these users a strong connection with the music, atmosphere and instructor is really important and can be the deciding factor in their decision to take and continue a class.
Solution
Our platform solves the challenge Black women and men face in finding culturally relevant group fitness classes by curating and connecting users with experiences that emphasise music, atmosphere, and instructors aligned with their culture and values.
By prioritising authenticity and community, we create a fun, motivating environment that encourages participation and sustained engagement, helping users confidently find and stick with fitness classes that truly resonate.
Phase 1 lays the groundwork for your product by clarifying the idea, defining the problem and solution, setting goals, pinpointing your audience, and crafting a focused product story.
Phase 2 involves setting clear product goals, creating a business model canvas, outlining key product features, prioritizing them based on impact, and defining the Minimum Viable Product (MVP) to guide development.
Phase 3 focuses on planning, designing, testing, executing UI/UX design, and conducting usability testing to ensure the product is intuitive and user-friendly.
Phase 4 focuses on preparing your product for market launch, creating an app launch blueprint, developing a launch strategy canvas, finalizing the Product Requirements Document (PRD), and crafting a compelling product pitch deck.
Phase 1
Phase 2
Shape the Solution
Transform problem understanding into concrete solutions. We map features, prioritise ruthlessly, and design user journeys that feel intuitive.
Phase 2 Blurb & Why it’s important
Phase 3
Design & Prototype
Bring ideas to life with clickable prototypes. We create tangible experiences that stakeholders can interact with and provide meaningful feedback on.
Phase 3 Blurb & Why it’s important
Phase 1: Product Foundation
Phase 1 lays the groundwork for your product by refining your idea, defining the problem and solution, setting a clear vision and mission, identifying your target market, creating user personas, and crafting a guiding product story.
Why it’s important
This phase is crucial because it ensures your product starts with a clear purpose and direction. By understanding the problem, target audience, and overall vision from the outset, you reduce risks, align your team, and set a strong foundation for all future development and design decisions.
Phase 4
Validate & Launch
Test with real users, iterate based on insights, and create a roadmap for post-launch success. We ensure you launch with confidence and clear next steps.
Phase 4 Blurb & Why it’s important
Phase 1: Product Foundation
Phase 1 lays the groundwork for your product by refining your idea, defining the problem and solution, setting a clear vision and mission, identifying your target market, creating user personas, and crafting a guiding product story.
Why it’s important
This phase is crucial because it ensures your product starts with a clear purpose and direction. By understanding the problem, target audience, and overall vision from the outset, you reduce risks, align your team, and set a strong foundation for all future development and design decisions.
Brand Development
The Experience Factor Fitness
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Discover, book, and engage with group fitness experiences that are fun, structured, and culturally relevant
The Experience Fitness
The Experience Factor Fitness.
App Design
The Final Product
Solving real user problems through thoughtful design by deeply understanding their needs, reducing friction, and creating intuitive experiences that add lasting value to their lives.
The App
