đ Congratulations on completing your first lesson and exercise.
We won’t spend a lot of time on the theory of product management in this course as our we want to use the lessons and exercises in the course to perform the tasks of a product manager responsible for launching a privacy-focused photo sharing app,
In a pure sense, Product Management doesn’t require you to be a developer or a designer, so during this course, you will not be required to write any code or design any user interfaces.
So what is a Product Manager responsible for, and what does he/she do?
Product management is responsible for the overall success of a product. Sachin Rekhi (Founder & CEO of Notejoy) has described product managersâ jobs as âdriving the vision, strategy, design, and execution of their productâ. Itâs a cross-functional role that encompasses responsibilities such as setting the strategic direction, prioritizing the roadmap, understanding the market, empathizing and channeling the voice of the customer, communicating a vision, defining the âwhyâ and âwhatâ of feature development, and (in some cases) owning the profit and loss (P&L) business impacts.
Depending on the size of the company, you will do one or more of the following jobs
- Define and understand the market size and landscape
- Write external messaging copy? Sometimes, if the company is small, the PM does what is called Product Marketing.
- Define and prioritize the roadmap
- Communicate with cross-functional stakeholders
- Conducting usability tests – This is probably co-owned by product and design since user experience is important to both roles
- QA the product – PMs usually review the user experiences before shipping
Read more about A day in the life of a product manager.